The Hedonist Foodie is a culinary brand centered on community and joy. While the service was high-level, the digital infrastructure was fragmented. The founder was managing bookings via Instagram DMs and manual invoices, creating a bottleneck that limited growth and led to burnout.
CASE STUDY:
THE HEDONIST FOODIE
Small Business Infrastructure
VIP Day (Digital Foundation), Client Systems, Brand Alignment
A vacant lot in the St. Louis 63113 zip code was identified by residents as a potential asset, but it lacked infrastructure and felt unsafe. The neighborhood requested a gathering space, but traditional park designs often rely on "hostile architecture" (anti-homeless benches) or heavy policing to maintain safety. The community needed a space that prioritized safety through belonging, not surveillance.
CASE STUDY:
THE "GOOD GROUND" HUB
Spatial Justice & Placemaking
(Concept Proposal)
The City offered vital summer resources for teenagers (free meals, job corps, late-night rec centers), but utilization rates were low. The information was buried on text-heavy government websites that Gen Z wasn't visiting. The resources existed, but the communication bridge was broken
CASE STUDY:
"SAFE SUMMER" YOUTH GUIDE
Public Awareness & Civic Design
(Concept Proposal)
Fair Ground isn't just strategy on paper, it's boots on the ground, communities at the table, and real change happening in real time.
@fairgroundimpact
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